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Legal Risks of Doing Business Online

January 1st, 2004

by Stephan Spencer

In the case of operating an online presence and the subsequent legal issues that follow, what you don’t know may very well hurt you. Operating in the virtual world entails the same - or potentially greater - legal risks as operating in the real world. These risks take many forms: copyright infringement, trademark infringement, copyright ownership, liability, breach of confidentiality, libel and slander, just to name a few.

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The Criteria Matrix

January 1st, 2004

The Criteria Matrix will help you rate the mock-up designs and objectively choose the winning design from the group. Use the following Criteria Matrix as a starting point. Determine your criteria and the importance of each criterion (weighting factor), taking into account the goals and objectives of your site.

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Case Study: Guild.com

January 1st, 2004

Guild.com logo

  • Sales up 41% after 4 weeks
  • #1 ranked on key products
  • 10,000 new pages indexed
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Webcast Questions and Answers

January 1st, 2004

by Stephan Spencer

Q: If you want to use the Google Directory to find out your PageRank score, how do you know what category Google has put you in to start this process?
A: Simply start at the Google Directory home page at http:/directory.google.com and conduct a search for your company name or brand name. If you are listed in the Directory, you’ll see the Category you’re listed in as part of your search listing. Click on that category name to go directly to that category page of the Directory.

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A Hacker’s Lucky Dip

December 1st, 2003

by Stephan Spencer

Originally published in Unlimited

Cybercrime, in all its facets - hacking, online fraud, security breaches, information theft, defacements, electronic espionage, and service interruption - seems to be at an all-time high. If the threat doesn’t seem real enough, peruse some of the thousands of defaced home pages immortalised at…

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The Ruby Slippers of Search

December 1st, 2003

by Brian Klais

Originally published in MarketingProfs

If consumers find ecommerce appealing because it helps them find and buy products easier and in less time, then your web site is no longer the shortest distance between points A and B; Google is. During the past few years the Google search engine has emerged to dominate the land of Oz that is the search engine market space. Google’s deals to distribute search results to the likes of AOL and Yahoo! have established a breathtaking critical mass worth more than 80% of all Internet search.

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Staff speechless with delight!

Foresight Institute logo“And of course Netconcepts can’t be beat when it comes to optimizing a site for high search engine placement.

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Expertise delivered - a great investment

“…they delivered great recommendations and we saw immediate results. From my point of view, it’s been a great investment.”

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Ecowool

November 1st, 2003

Ecowool screenshotThe previously existing site for ecowool was very well search engine optimized; our priority was to improve presentation, useability and ease of purchase. Our target result - to dramatically increase traffic and sales. A significant part of the budget was allocated for post-completion optimization and marketing.

[ database | client admin cms | SEO ]

Visit The Site: Ecowool

Relationship continues as company evolves

“Netconcepts helped us to optimize our Yellow Pages and White Pages listings to increase our traffic and advertising revenues.”

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